Captain Marvel crushes completely ridiculous success metric

Captain Marvel has become the seventh film in the Marvel Cinematic Universe to break $1 billion. It’s an incredibly significant metric for multiple reasons but perhaps most importantly because achieving $1 billion was a made-up measure of success by people looking for reasons to call the film a failure.

It wasn’t until after Captain Marvel‘s record breaking opening weekend that sites pushing for the film’s failure started to move the goalposts. Before the opening weekend, sites like Bounding Into Comics and Cosmic Book News had started telling their readers the film would be a complete failure if it didn’t break $100 million.

Bounding Into Comics on Captain Marvel

When it smashed that projection the narrative shifted to the ridiculous success metric of achieving more than $1 billion.

Cosmic Book News doubts Captain Marvel
Cosmic Book News doubting a billion.
Cosmic Book News concerned about Captain Marvel
Cosmic Books News: One of the only websites suggesting not reaching a billion was a cause for concern.

No one had projected $1 billion as a metric of the film’s success. Most were projecting the film would land somewhere between $610 million and $900 million.

  • Bam Smack Pow: “…an overseas take of $485 million and a domestic take of $300 million would give Captain Marvel a marvelous $785-800 million worldwide. Which would be a big win for Disney and the MCU.”
  • Forbes: “… barring a fluke in either direction here or abroad, I’d expect Captain Marvel to land somewhere between $610m ($200m domestic and $410m overseas) and $870m ($330m domestic and $540m overseas). Can it hit $1 billion global? It can, and it might. But that’s not, and should never be, the bar for success.”
  • Newsarama: “$900 million worldwide.”

Brie Larson’s superhero vehicle has now out performed even the most generous of projections – and it’s still going. It was ridiculous to suggest that Captain Marvel would be required to leap a higher bar than any other solo origin, first time on screen superhero film. In spite of the absurd challenge, the film scaled that height with barely a flick of Captain Marvel’s space stone powered finger.

Captain Marvel also stands out in these categories:

  • First female led superhero film to break $1 billion
  • First superhero who hadn’t previously appeared in another film to break $1 billion

Of course, while no one was saying $1 billion was a “magic number” for Captain Marvel except sites hoping it would fail, there’s always room to move the goalposts if your narrative is collapsing. Now that Captain Marvel has hit $1 billion, Cosmic Book News is comically wondering if even that’s a realistic “magic number” and maybe we should be shooting for $1.5 billion or higher.



It isn’t a surprise that these websites would once again try to raise the bar for Captain Marvel. Cosmic Book News has a sustained track record of misrepresenting quotes and impressions about this film.

Cosmic Book News makes stuff up about Captain Marvel

Or even worse, promoting conspiracy theories generated by alt-righters like Jack Posobiec. You know Jack, he was one of the loudest voices to promote the Pizzagate conspiracy theory which led to a shooting at DC’s Comet Ping Pong Pizza. This time Jack, who’s convinced Disney is cramming “SJW bullcrap down our throats,” started a conspiracy theory that the House of Mouse is packing theaters and faking Captain Marvel‘s success. Cosmic Book News was more than happy to promote that agenda.

Cosmic Book News promotes Jack Posobiec

Well, here we are. Captain Marvel is at $1 billion. If you’re mad about it maybe it’s time to do some internal reflecting? Or just take the easy path and keep moving the goalposts.

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